GM Optical GM Brands  

News Banner

APRIL 2012

Exciting times, we are relauching our PR Drive.
Our Managing Director Wayne Goldberg will be visiting you shortly with your interests at heart.

New Brands arriving in South Africa in May, MORGAN, DAVIDOFF and JOOP great fashion brands, allied with the concept stores in SANDTON and other centers around South Africa.

MORGAN is a well-known French label offering stylish fashion for the cool trendsetter. All the frames from the new autumn series are based on the established style of the MORGAN collection. They are cheeky, fashionable and young!

DAVIDOFF products stand for authenticity, quality and exceptional workmanship. Restrained elegance is the hallmark of the DAVIDOFF brand – a philosophy defined by multi-cultural exchange, the passion to be the best and the constant strive for perfection. In keeping with this philosophy MENRAD the vision manufactures outstanding DAVIDOFF sunglasses and ophthalmic frames for men.

JOOP! With its clear statement of independence and fashion the brand now has a distinct image and is today one of the more important German and international labels. Supremely extravagant, sexy and glamorous, JOOP! scores with a self-assured and distinctive style. In keeping with this credo the JOOP! Eyewear collection mirrors the lifestyle of this brand
Our Managing Director Wayne Goldberg ask you to please understand in today times we have brands that come and go, with European economy it’s very hard to sustain which companies are stable or not therefore brands have to be dropped due to this growing problems in Europe. Once the brand or brands have been dropped we warranty the products and carry spares, and if we run out of stock we will certainly make a plan of course. We thank you our loyal customers for your support for 17-years and we will continue to supply you with great value products and service.

MARCH 2012

SALES TEAM 2012 - Exciting team for 2012, we are growing…

We are very pleased to announce the appointment of our 2 new reps, who will bring an exciting attitude to compliment our fabulous brands.
Shona Le-Boule replaces John Meyer, promoting the OGA, KOALI, YOU’S, DI VITTORE, MISHELLY, JULIANO, JULIE KIDS and MILANO to his customers, while Talana Dique will be showing these ranges in new areas, as well as being the sole rep for X-IDE, DISNEY, CARS, WINNIE the POOCH and OXBOW.

Spike Bougstein GM’s Sales Director will continue to call on his regular clients.
Mariazette Macfarlane to GM, known as “MAZ” her nickname will be taking over the Western and Eastern Cape from February 2012, promoting JULAINO, MILANO, JULIE KIDS, DIVITTORE, MISHELLY, OGA, KOALI, YOUS and 1880- Retro.

Spike Bourgstein 082 456 0105
Shona Le-Boule 071 889 9766
Talana Dique 073 712 7113
Mariazette Macfarlane 082 929 2446
Wayne Goldberg 082 454 5962

Should you wish for one of our reps to call you please contact Zippy at our office’s on
(011) 882-2390/2/3/4/5 or email to setup an appointment.

Thank you for your valued support.

Kind Regards

Spike Bourgstein
Sales Director


The 2012 Di Vittore models are arriving end February, please enquire with your sales reps as this budget fashion range, just keeps on getting better and better. Di Vittore and Mi Shelly are great for those patience’s who want to wear fashionable frames without price tag therefore Di Vittore and Mi Shelly are ideal for those who can afford great looking good quality frames and will still be in there medical aids budget.

We are growing………we are welcoming two new sales reps to our family, we will announce their names and contact details shortly and of course there brands that will be carrying.

Sadly, John Meyer will be leaving us from the end of February, John has been with GM for the past 3-years and we wish him well in his new Job. GOOD LUCK John!


We wish to welcome Mariazette Macfarlane to GM, known as “MAZ” her nickname will be taking over the Western and Eastern Cape from February 2012. Maz will be carrying, Juliano, Milano, Julie Kids, Di Vittore, Mi Shelly, OGA, Koali, YOUS and 1880 –Retro.

Due to the popular demand of our Juliano and Milano budget ranges, we are proud to announce that we have managed to keep our Summer Madness Specials as a standard price. We now have over 35,000 frames in stock excluding our new models which will arrive sometime in April/May 2012.

OUR PR DRIVE “ as we like to call it!”
We started our PR Drive in 2011 and was a great success getting to you personally and I wish to express that I will be back soon to re-visit you all again! I am certainly looking to our interesting chats.


Thank you to all our Valued Customers for your support in a hard 2011. We wish you a very successful 2012.


Year End / Annual Shutdown 2011/2012

Please be advised that all our imported Brands for November orders, cutoff date are the 28th of November 2011.
December imported orders only will be cutoff on 23rd of December for delivery early January 2012.
January 2012 imported orders cutoff date will be 20th January 2012, thereafter every month on the 20th.
In order for us to ensure your orders are delivered on time, please contact your sales rep.

We will be closed from the 15th December 2011 and will reopen on the 9th January 2012, however we will have certain staff and reps working until the 23rd of December 2011.

GM OPTICAL would like to take this opportunity to thank all our valued customers for their continued support during 2011.

We wish you a Merry Christmas and a Prosperous year ahead.


We are happy to announce the launch of the Oxbow and Disney Optical collections.

We have fantastic promotions lined up, for every pair purchased you will receive one of the following promotional items related to each Brand : Disney Princess hair bow, Winnie the Pooh Stickers, Cars Stickers.

We have fantastic point of sale materials not to be missed for in store advertising. Terms and conditions apply.

Please contact Dave Hardwick to setup an appointment on (011) 882 2395 or 073 995 1079 or email us


We have secured the rights for Oxbow and Disney RX collections arriving in October 2011.
Our NEW product Profile catalogue will be published very soon, profiling, back round, target market etc.

We would to give big thanks to all our staff for the service they give our customers and the valued commitment to GM, making us a successful company.

Please take note of our PRE Christmas Sell on Juliano and Milano! You should have received an email if not
Please email us and we will send you the information.

We have noticed that KDC is also selling a range called Milano. Please note that they are completely different ranges.
KDC will change the name ASAP.


Lotto Eyewear – non renewal of licence.
Unfortunately we have no choice but to discontinue the Lotto collection as Italy will not renew the licence
As part of our commitment to you we will still warranty the brand for as long as possible.

JULY 2011

David Hardwick from August 1st 2011, will carry X-IDE together with Celine Dion and Lotto. David will also be servicing the Western, Eastern and Northern Cape and will carry the following ranges only for these following areas. Julie Kids, Juliano, Milano, OGA, KOALI, YOUS, YOUPI'S.

An email will be sent out sometime in August for our unbelievable Juliano & Milano promotion running through August and September. Keep your eye out for this, don’t miss out!

YOUPI’s Kiddies Collection, we have managed to negotiate a better price. Please ask your sales rep for more information. This range will be more affordable to parents, so their kids can have the stylish eyewear they want with funky, colourful, designs that does not cost the earth.

We would like to say a big thank you to all our customers for your valued support and we hope you enjoy our up and coming products and promotions.

JUNE 2011

We are pleased to inform you our production for the New Milano Collection has started. There are alot of new models with very exciting temple designs as well as new colours.

Morel / Cape Town Customers "GREY or STOLEN" Goods!
We were advised from our local Cape Sale Rep that some of our customers were purchasing stock from Mr. M Begg. We don’t know whether the stock sold to you are grey or stolen goods, hence the letter sent to you from Morel France, which states that they own the rights to the brands concerned and so does Morel's exclusive distributor in the country.
For those of you that did receive a letter from Morel - France head office and are not stocking the products from Mr. M Begg, we were misinformed by our sales rep and we will take this matter further. You will be contacted by our Managing Director to discuss this matter shortly. Please if you have any quires send us an email to

Discontinued Brands : Not on the good side of things for Lorenz, Alviero Martini and Sover Collections. We unfortunately are forced to discontinue these ranges due cost and price factors.

Please note the date of which we will close all orders off for the above brands, will be 18th August 2011, however on the positive side, we have very interesting new developments on new brands coming through in the next couple of weeks.
Our website will be updated within the month of August with these new brands and products.

MAY 2011
We Welcome David Hardwick to GM, David will be carrying Lotto, Celine Dion, Lorenz and Alviero Martini. David will also be carrying some new brands coming soon.
We have started developing our new and exciting fashion range replacing El-Montini.
This exciting range will have new elements such as NEW NAME, NEW DESIGNS, NEW MATERIALS, NEW COLOURS as well as a case and cloth at the best PRICE for a house branded product.
APRIL 2011
Happy Easter & Passover! To all that are travelling, travel safe!
We just received our YOUS Mido collection exciting stuff. Our reps will be contacting you soon.
JULIANO has arrived! – Over 20,000 units in stock now!
MARCH 2011
We have decided to change one of our factories that produce’s JULAINO only due to the delays we have been experiencing in receiving our stock on time. We please ask you to bear with us as the initial process will take 40-days and thereafter we will not have any more stock outs as the new factory has a much quicker turnaround time.

Some more good news, we are proud to announce that we are the exclusive distributors for CELINE DION, X-IDE, LOTTO SPORTS EYEWEAR, LORENZ –ITALY, SOVER and ALVIERO MARTINI.

WE ARE RUNNING SOME PROMOTIONS WITH SOME OF OUR BRANDS, I.E. FREE BACK PACKS, MAKEUP MIRRORS, BRACKETS. Please contact us for more information, or visit our Specials page. We also have successfully launched our PR DRIVE, Wayne Goldberg will be visiting you by appointment to meet with you to give you an overview of our company as well as a brief of our products, as well as some gifts . I think it’s very important to get to know our customers on a personal and business level.

For me it’s about going the extra mile for our customers no matter what it takes.
I really look forward to meeting you all soon.

Welcome back to all that went away, we wish you a busy and successful year ahead. We have very exciting things happening this year, please keep on checking our website for details.
Wishing all our customers a Happy New Year! And THANK YOU for your valued support!
We are very happy to announce that Lenny Solomon has joined our team in Cape Town, Lenny will be carrying the following ranges, Koali, Oga, 1880 Retro, Yous, Lotto, Milano, Juliano and Julie Kids.
Spring has arrived : KOALI Eyewear will be your best bet for the season, as it’s a colourful range, the pop is of a flower nature, please click on the KOALI logo to view the range.
We all at GM know service is very important to you; we make it our mission to give you the best possible serviceat all times.
APRIL 2010

New Mido 2010 Collection will be arriving in May 2010 exciting stuff – our sales reps will be in contact with you.

Price Increase : We will advise shortly.

John Meyer now will be carrying the YOUS and the YOUPI’S ranges in addition to JFREY, BOZ, JULIANO, JULIE KIDS, MILANO AND EL-MONTINI. GOOD LUCK JOHN!

We have been experiencing problems with our deliveries due to the very high worldwide demand of JFREY & BOZ Collections. We do apologies for this and we will make this up to our customers to you! We are making every effect to sort this problem out URGENTLY and will keep you posted. Thank you for your understanding an your valued support.

March 2010

Relocating; Michelle Bosman has been relocated to Cape Town and will be taking over from Kerry Grey – Kerry Thank you for your work ethic and all the hard work you put out in with us and good luck at your new job. Michelle starts on the 6th of April 2010. Michelle has always gone out of her way for her customers and given them outstanding service. Michelle will be carrying the following product lines;
Juliano, Julie Kids, El-Montini, Milano, Yous, Youpi’s, Koali and OGA Collections.

Our New Sales Representative : Michelle will be in contact with you “if not already” to introduce herself and to make an appointment for you to view our amazing collections!

February 2010
Exciting News; We are adding to our product lines, KOALI and OGA EYEWEAR COLLLECTIONS will be launched in May 2010. Both Brands are imported from France. Please click here for Brand Profile.
January 2010
We all at GM wish you a BUSY and SUCCESSFUL year ahead! With our combined 33 years of experience in the Optics game we have the know how to grow your business from a buying point of view as we as a profit point of view. Please feel free to contact us anytime no matter what the day or time is at
December 2009
Delayed delivery for Juliano, Juie Kids and EL-Montini Collections, New Date of Delivery April 2010.
November 2009

JULIANO –New models will arrive in January 2010
EL-MONTINI – New models will arrive in February 2010

YOUS - We have just received the new Silmo Range, and its selling extremely well.
For more information please email us

J.F.Rey Interview - click here download

October 2009
Annual Shutdown Period 2010 - Click here for details
September 2009

From the 1st of September 2009 we are will launching the YOU'S ranges and we all are very excited about this new range. You will receive voucher via e-mail to redeem a free frame, all you have to do is make an appointment with one of our Sales Representatives. Click here for more details.

Eurovisie appoints new distributor for South Africa, read more.

August 2009

Our Personalized Lens Cleaners
We have managed to find a new printer that has reduced the min qtys from 250 to 100 and the lead-time is now
10 days no longer 3 weeks.

Sales Representatives
We are happy to announce that John Meyer and Michelle Bosman have joined our team> John will carrying Juliano, Milano and El-montini and of course JFREY & BOZ and Michelle will be carrying the YOU'S range.

Cape Town
To all our Western and Eastern Cape customers, thank you for your support. Our Sales Representative Kerry Gray is always on top of things and strives to give all her customers the best possbile service. Cape Office now has the YOUS range. If you have any further questions please contact Kerry Gray directly, click here for details.

Milano collection
We have just received 12 new models which has been added to the collection

July 2009
Good News - Our Vision Field Screeners are finally back in stock.


Home | Eyewear Collection | Custom Eyewear | Accessories | News | Specials | Contact Us
Copyright © 2009 GM Optical